Introduction to Web PR Manager
The web is an important source for people to gather information about organizations, products&brands. With emergence of Web 2.0 (esp blogs&forums) this information is not only limited to a company's corporate site but also extends to user generated content .
Hence it becomes extremely vital for every organisation to track&monitor its Web PR. This would enable a company to maximize benefits&minimizing damages .
Web PR Manager is this platform that not only helps in collating the Web PR but also in managing and analyzing it.
The reporting, alerting and analytics of Web PR have been designed to help corporates and their PR agencies devise and implement their Web PR Strategies
How It Works
Web PR Manager covers the process of defining requirements to creating knowledge in the following steps:
- Setting up keyword
- Generation of posts
- Estimating importance of each post
- Logging user inputs post analysis and actions
- Auto-Generation of reports
- Suto generation of daily alerts
Fit
PR Sensitive Organisations
The core target audience of the application are the services and products industry where PR effects sales directly and indirectly.
PR Agencies
PR firms can now add digital PR to their portfolio, thereby augmenting revenues streams
Journalist and Media Firms
Journalists and media firms can track UGC trends across various industries, brands and products.
Digital Marketing & SEO Firms
Digital marketing firms can generate regular reports and measure ROIs related to their initiatives.
