The Web has changed the way content is created and distributed. With the adoptions of web 2.0 technologies like blogs, wikis and social networks, publishers are no more in control, consumers are. Consumers are now produces and active participants in creating, distributing and consuming content at their convenience and choice of IP enable device. The quality of content and credit worthiness of a story is decided by the wisdom of an individual&communities.
Should a Media company view this as a Threat or an Opportunity?
Tekriti works with Media companies to device their online strategies. Be it social networking, citizen journalism or content publishing, Tekriti can help your company to build and execute on a roadmap for successfully embracing and harnessing the Web. Our platform and component assembly based approach ensures that we have most of the pieces of technology that you will need. We have them ready and available for quick and successful deployments. Some key components which are needed for a successful implementation are:
Content Management Solutions
Content can no longer be viewed as just text or video footage. To fully harness the value of a digital asset, it must be metadata rich, tagged and made available for various form factors like the computer or the mobile phone. Content must be made available for syndication via RSS or ATOM feeds for wider distribution. Your readers need the ability to bookmark content, comment on it and rate it and even share it with their friends on Facebook or My Space.
The foundation for traditional Content Management Systems (CMS) was laid over a decade ago when web was new and broadband was unheard of. Today, media companies need much more flexibility in the way they publish, distribute, and syndicate content.
Tekriti helps its customers in monetizing the content online in an optimum manner. Using open source solutions wherever possible, Tekriti ensures a faster time to market at lower costs. Click here to learn more about our content management solutions.
Video Distribution Solutions
With the advent of You Tube, video became a first class citizen on the Internet. As a media company, you might have hundreds of hours of proprietary video footage which lies unutilized and unmonetized. Unfortunately, till recently, transcoding, hosting and broadcasting of video was a prohibitively expensive proposition. With our video distribution solution TekMedia, this is no longer the case. TekMedia is an out of the box solution that takes care of all video distribution needs right from transcoding to broadcast to monetization. With its pay as you go model, TekMedia ensures that you incur expenditure in proportion to usage and avoid any capital expense. Click here to learn more about TekMedia.
Citizen Journalism and Social Networking
Citizen journalism is no longer just a buzz word. It’s a reality. Technologies like twitter, you tube and blogging have made it possible for the consumer to contribute as they read or view. Engage with your audience with compelling citizen journalism and social networking initiatives.
Tekriti has helped media companies plan and execute several such initiatives. Click here to read more about our Social Networking solutions.
Success Story
