Who would have thought around two decades ago that what started as a form of generalized online communities would shape up to become one of the leading platform not only to share information and connect to friends but also to market products and services. Yes, you guessed it right we are talking about the “Social Networking Websites” here.

In the world of social space, where one looks forward to a social networking platform for being connected with friends, families and the whole world, more and more companies are seeing this as a primary source to promote their products, practices and business.

As a beginner in the Blog space, I start my first blog talking about how and why social networking platforms have become the soul necessity for most companies in today’s Web 2.0 era no matter which industry they belong to.
Be it media houses, job portals, travel space, entertainment or pharmaceutical industry every industry has gotten the urge of using this platform to promote their businesses and maintain their own social networking websites.